Say it ain’t so. Smith & Wesson is changing its name? Not to worry. S&W is not changing its 164-year-old trademark. The firearms industry is obviously not immune to the current trend of fake news, gross exaggerations and sensational FaceBook and YouTube postings.
What is changing (next year) is the name of the financial holding group that owns S&W and several other companies: Smith & Wesson Holding Company (SWHC). The new name will be American Outdoor Brands Corporation. The other members of SWHC are Thompson/Center Arms, Crimson Trace Company (laser sights), and Battenfeld Technologies (an extensive mix of accessories brands).
One big reason for the name change is that the American Outdoor Brands Corp. name will more accurately reflect the umbrella group that owns brands with their own identities, companies poised for a burgeoning growth of new products in 2017. Another reason is that the name S&W will solely refer to the firearms manufacturer and not a holding company.